NCT06584539

Eco-labels on Restaurant Menus

Online Randomized Experiment Evaluating Eco-Labels on Restaurant Menus

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 3,147 (actual)
• Sponsor: Harvard Pilgrim Health Care · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

The goal of this study is to determine whether eco-labels denoting more sustainable menu items improve the healthfulness of participants' entrée and appetizer selections from a restaurant menu. US adults will complete a restaurant ordering task in which they will select menu items to order from a mock restaurant menu modeled after a popular US sit-down restaurant. Participants will be randomized to a restaurant menu with or without eco-labels denoting more sustainable menu items. The investigators will record participants' selections from the menu. Participants will also answer survey questions.

Detailed description

The goal of this study is to determine whether eco-labels denoting more sustainable menu items improve the healthfulness of participants' entrée and appetizer selections. The survey research company Cloud Research will recruit a sample of approximately 3,100 US adults ages 18+ who read and speak English. Participants will complete a between-subjects online randomized experiment. They will perform a restaurant ordering task in which they will select menu items to order from a mock restaurant menu modeled after a popular US sit-down restaurant. They will be randomized to 1 of 2 conditions: 1) eco-labels or 2) control. In the eco-labels condition, participants will order from a restaurant menu with eco-labels next to more sustainable menu items. In the control condition, participants will order from a restaurant menu without eco-labels. The investigators will record participants' selections from the menu. After completing the ordering task, participants will complete an online survey.

Conditions

• Nutrition
• Food Selection
• Food Preferences
• Dietary Habits
• Healthy Diet

Interventions

Type	Name	Description
BEHAVIORAL	Eco-Labels	Eco-labels will be displayed next to more sustainable restaurant menu items. The labels will display an earth icon and the words "ENVIRONMENTALLY FRIENDLY."

Timeline

• Start date: 2024-09-30
• Primary completion: 2024-10-11
• Completion: 2024-10-11
• First posted: 2024-09-05
• Last updated: 2025-02-21

Locations

1 site across 1 country: United States