NCT07129265

Understanding Vape Marketing Study

Countering E-cigarette Marketing in the Retail Environment Among Adolescents and Young Adults

• Status: Enrolling By Invitation
• Phase: —
• Study type: Observational
• Enrollment: 46 (estimated)
• Sponsor: Boston Children's Hospital · Academic / Other
• Sex: All
• Age: 13 Years
• Healthy volunteers: Accepted

Summary

The purpose of this study is to develop an electronic cigarette (e-cigarette) counter-marketing lesson for adolescents. The lesson will involve short videos designed to improve adolescents' cognition of e-cigarette marketing in the retail environment with the overall goal of reducing their susceptibility to use, intent to use, and actual use of e-cigarettes. Through this study, the study team will identify and refine the key messages that would make this lesson acceptable, feasible to implement, and effective in altering e-cigarette-related perceptions and potentially behaviors.

Detailed description

This research comprises of 2 qualitative activities: 1. Working group: The study team will purposively invite a convenience sample of expert members (including middle/high school students, young adults, an educator, a parent, and curriculum design experts) to convene multiple times over several weeks (3 meetings via videoconference). The working group will convene to view preliminary results from formative research, collaborate on the development of this lesson curriculum, and otherwise offer meaningful input on study materials. 2. Focus groups: A convenience sample of adolescents/young adults will be enrolled to participate in a focus group via videoconferenc . Each participant will only participate in a single focus group. There will be \~4 participants in each focus group, and 9 focus groups overall. Before their focus group, each participant will complete a brief online survey that collects sociodemographics and outcome measures data. During their focus group, each participant will be asked to view and describe their opinion about broad counter-marketing strategies, messages, and participate in viewing mood-boards and video-storyboards using these messages. A trained facilitator will follow a standardized discussion guide to lead the focus groups. These activities will occur sequentially over about 6 months. At the 6-month time point, the study team will have met the study's primary aim of having developed the e-cigarette counter-marketing lesson.

Conditions

• E-cigarette
• Vaping
• Tobacco
• Nicotine
• Adolescent Behavior
• Video Information
• Digital Education Interventions

Interventions

Type	Name	Description
OTHER	Working group	Participants will: 1) take a 10-min demographic survey; 2) join 3 x 60-min working group meetings in which they will review preliminary results, collaborate on curriculum design, and provide feedback; and 3) respond to prompts in 3 emails (approx 5-10 mins each).
OTHER	Focus group	Participants will take a 10-min demographic survey and join 1 x 30-min focus group meeting in which they will provide feedback on the curriculum in development.

Timeline

• Start date: 2025-08-04
• Primary completion: 2027-04-30
• Completion: 2027-04-30
• First posted: 2025-08-19
• Last updated: 2025-08-19

Locations

1 site across 1 country: United States