NCT07102082

Influence of Authorized Smokeless Tobacco Product Modified Risk Claims I: Consumer Product Demand

Ifluence of Authorized Smokeless Tobacco Product Modified Risk Claims II: Laboratory Assessment of Sensory and Subjective Effect

• Status: Recruiting
• Phase: N/A
• Study type: Interventional
• Enrollment: 160 (estimated)
• Sponsor: Roswell Park Cancer Institute · Academic / Other
• Sex: All
• Age: 21 Years
• Healthy volunteers: Accepted

Summary

To explore consumer responses to the announcement and implementation of new modified risk claims for Copenhagen and General Snus (brands of smokeless tobacco (ST) products) using a series of complementary and innovative research activities and methods.

Detailed description

Primary Objectives: To assess the influence of smokeless tobacco products' modified risk claims on: 1. Product demand (measured as willingness to pay in USD) using an experimental auction approach; and 2. Perceived risk of tobacco-associated diseases as assessed using questionnaire-based measures.

Conditions

• Smoking Behaviors

Interventions

Type	Name	Description
BEHAVIORAL	Modified Risk - None	Participants view ads with no modified risk claim
BEHAVIORAL	Modified Risk Claim	Participants view ads with a modified risk claim

Timeline

• Start date: 2025-09-25
• Primary completion: 2026-11-30
• Completion: 2026-11-30
• First posted: 2025-08-03
• Last updated: 2025-12-04

Locations

1 site across 1 country: United States