NCT06969638

Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

• Status: Recruiting
• Phase: N/A
• Study type: Interventional
• Enrollment: 1,300 (estimated)
• Sponsor: NYU Langone Health · Academic / Other
• Sex: All
• Age: 13 Years – 17 Years
• Healthy volunteers: Accepted

Summary

This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases

Detailed description

The aim of this randomized trial is to test the degree to which visual attention to racially congruent vs incongruent people, and/or number of "likes" in social media ads influence Black and White adolescents' food purchases.

Conditions

• Food Selection

Interventions

Type	Name	Description
BEHAVIORAL	Black Ads	Food ads that feature Black individuals
BEHAVIORAL	White Ads	Food ads that feature White individuals.
BEHAVIORAL	Many Likes	Food ads that have many "likes"
BEHAVIORAL	Few Likes	Food ads that have few "likes"

Timeline

• Start date: 2025-04-29
• Primary completion: 2026-06-01
• Completion: 2026-06-01
• First posted: 2025-05-14
• Last updated: 2026-04-01

Locations

1 site across 1 country: United States