NCT06762756

Impact of Positive Mental Vs. Physical Health Messaging on Motivation to Stop Smoking

What is the Effect of Presenting Evidence of the Mental Vs Physical Health Benefits of Quitting Smoking on Motivation to Stop Smoking? an Online Randomised Controlled Experiment

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 631 (actual)
• Sponsor: Katherine Sawyer · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

This study tested whether positive messages on tobacco packaging about the mental health benefits of quitting smoking could help motivate people to stop smoking. It compared three types of labels: ones focusing on mental health benefits, ones focusing on physical health benefits, and blank labels. The experiment involved 631 people who smoke who were randomly shown one of these label types on an online survey platform. Participants' motivation to quit smoking was measured before and after viewing the labels.

Conditions

• Smoking, Tobacco

Interventions

Type	Name	Description
BEHAVIORAL	Messages on tobacco packaging labels	The intervention was messages of the benefits of smoking cessation formatted as tobacco packaging labels with three conditions. Participants viewed the messages online. There were four messages in each condition. The intervention was informed by relevant patient and public groups.

Timeline

• Start date: 2022-09-01
• Primary completion: 2023-02-28
• Completion: 2023-02-28
• First posted: 2025-01-08
• Last updated: 2025-01-09

Locations

1 site across 1 country: United Kingdom