NCT06605924

Oral Nicotine Pouch Marketing Features Influence on Perceptions

Aim 2 Study - Novel "Tobacco-Free" Oral Nicotine Pouches: The Impact of Product Features and Marketing Influences on Abuse Liability, Perceptions, and Use Behavior in Smokers and Non-Nicotine Users

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 5,133 (actual)
• Sponsor: Johns Hopkins Bloomberg School of Public Health · Academic / Other
• Sex: All
• Age: 13 Years – 120 Years
• Healthy volunteers: Accepted

Summary

This study tests the effects of three oral nicotine marketing features on product perceptions.

Conditions

• Tobacco Use

Interventions

Type	Name	Description
OTHER	Tobacco-free	Ad contains baseline language + language that product is tobacco-free
OTHER	Discrete	Ad contains baseline language + language that product is discrete
OTHER	Convenient	Ad contains baseline language + language that product is convenient

Timeline

• Start date: 2025-05-12
• Primary completion: 2025-11-18
• Completion: 2025-11-18
• First posted: 2024-09-20
• Last updated: 2026-01-29

Locations

1 site across 1 country: United States