NCT06419218

Increasing School Meal Participation

Evaluating a Marketing Campaign to Increase Participation in School Meals

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 832 (actual)
• Sponsor: Stanford University · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

This study aims to determine whether an online marketing campaign increases children's school meal participation. Parents whose children do not currently eat school meals frequently will be exposed to messages designed to encourage their children's increased participation in school meals.

Detailed description

In this 6-week-long online randomized controlled trial, participants will be randomized to one of two arms: 1) Control (neutral) messages or 2) Messages designed to increase school meal participation. In each arm, participants will join private Facebook groups corresponding to their study arm. The study team will post campaign messages to these groups. Participants will answer online survey questions before and after the study on their attitudes about school meals and their child's participation in school meals.

Conditions

• Nutrition, Healthy

Interventions

Type	Name	Description
BEHAVIORAL	School meal messages	Messages focused on the benefits of children consuming school lunch and breakfast, using text and images developed based on parent interviews. Participants will view a total of 10 messages.
BEHAVIORAL	Control (neutral) messages	Control messages approximately matched to the intervention messages on length and design, but discussing a neutral topic unrelated to school meals (reading). Participants will view a total of 10 messages.

Timeline

• Start date: 2024-09-19
• Primary completion: 2024-12-20
• Completion: 2024-12-20
• First posted: 2024-05-17
• Last updated: 2025-01-31

Locations

1 site across 1 country: United States