NCT06358144

Cannabis Edibles Packaging Imagery Experiment

The Impact of Cannabis Edibles Packaging Descriptors on Consumer Appeal, Harm Perceptions and Willingness to Try: Packaging Imagery Experiment

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 1,260 (actual)
• Sponsor: Wake Forest University Health Sciences · Academic / Other
• Sex: All
• Age: 18 Years – 65 Years
• Healthy volunteers: Accepted

Summary

The purpose of this study is to assess differences in perceptions of product appeal, harm, and subsequent willingness to try cannabis edibles products with/without packaging imagery.

Detailed description

Cannabis edibles are rapidly leading the legal recreational cannabis market. Cannabis edibles present health harms that are not typical of smoked marijuana, including accidental overconsumption of high levels of Tetrahydrocannabinol (THC) . Product packaging plays an important role in influencing perceptions of a product's appeal and potential harm. This experiment will assign participants to view real cannabis edibles packaging edited with one of four images commonly found on real cannabis edibles products, and ask a series of questions to assess perceptions of product appeal and harm. One group of participants will serve as the control and will see the same cannabis edibles packaging without any imagery.

Conditions

• Cannabis Use

Interventions

Type	Name	Description
BEHAVIORAL	Packaging imagery	Participants in the four intervention conditions will be shown four cannabis edibles packages that have been altered to contain one of the imagery themes. All participants will see the same four products, and each condition will see the products with the same imagery theme.
BEHAVIORAL	No Imagery (Control)	Participants in the control condition will see the same four product packages, but without any added imagery.

Timeline

• Start date: 2024-05-23
• Primary completion: 2024-06-19
• Completion: 2024-06-19
• First posted: 2024-04-10
• Last updated: 2025-06-08
• Results posted: 2025-06-08

Locations

1 site across 1 country: United States