NCT05755165

Adolescent Depression: Video Ads on Instagram

Reducing Depression-related Stigma and Increasing Help-seeking Intentions: a Randomized Trial of Video Ads on Instagram

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 1,235 (actual)
• Sponsor: Yale University · Academic / Other
• Sex: All
• Age: 14 Years – 18 Years
• Healthy volunteers: Accepted

Summary

The purposes of this study are to test among adolescent viewers the utility of different types of selfie short video-based messaging to: 1. Reduce stigma and self-stigma related to depression, and 2. Increase treatment-seeking intentions.

Detailed description

Intervention videos will each be self-recorded videos (of \~90-second duration) featuring the same underage professional (ages 16) acting as simulated participant. The investigators will post three brief videos ('video Ads') to achieve similar exposure among Instagram users, 14-18-year-old. The videos are: (a) depression video; (b) depression video adjusted to race experiences, and (c) control videos. All videos will feature by the same Black adolescent girl. The investigators intend to assign \~10,000 individuals aged 14-18 in a randomized way, in equal proportions, and stratified by sex and race, to view one of the three videos. Outcomes will include: 1. Primary outcome: engagement (a composite of likes, shares, comments, and views) 2. Secondary outcome: clicks on a designated link at the end of the video ad.

Conditions

• Depression
• Stigmatization

Interventions

Type	Name	Description
BEHAVIORAL	Depression	\~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery
BEHAVIORAL	Depression, adjusted	\~90-second selfie video of an adolescent discussing her history of depression, treatment, and recovery - and including explicit reference to the role of anti-Black racism as a contributing factor
BEHAVIORAL	Control	\~90-second selfie video of an adolescent discussing everyday activities and interests, with no reference to depression or racism.

Timeline

• Start date: 2024-08-01
• Primary completion: 2024-09-01
• Completion: 2024-09-01
• First posted: 2023-03-06
• Last updated: 2024-11-08

Locations

2 sites across 1 country: United States