NCT05592340

Restaurant Menu Carbon Footprint Labeling

Impact of Restaurant Menu Carbon Footprint Labeling on Consumers Purchase Intentions and Perceptions

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 2,389 (actual)
• Sponsor: University of Pennsylvania · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

This online randomized clinical trial will test the effects of restaurant menu carbon footprint labels on consumers' choices and perceptions of restaurant menu items.

Detailed description

This online randomized clinical trial will test the effects of restaurant menu carbon footprint labels on consumers' choices and perceptions of restaurant menu items. Participants will be randomized to see a restaurant menu with one of two labeling schemes: 1) Control: calorie labels only; 2) Carbon footprint labels in addition to calorie labels. Participants will be instructed to select an entree to hypothetically order from an online restaurant menu. After selecting, they will be asked to answer questions about their perceptions of menu items and carbon footprint labels.The primary outcome will be the average carbon footprint of menu items chosen from the online menu.

Conditions

• Food Preferences

Interventions

Type	Name	Description
BEHAVIORAL	Exposure to calorie information	Calories for all foods and beverages
BEHAVIORAL	Exposure to carbon footprint information	Carbon footprint labels for all foods and beverages

Timeline

• Start date: 2022-11-03
• Primary completion: 2022-12-01
• Completion: 2022-12-01
• First posted: 2022-10-24
• Last updated: 2022-12-28

Locations

1 site across 1 country: United States