NCT04906148

Young Adults' Reactions to Low Nicotine Cigarette Advertising

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 56 (actual)
• Sponsor: Abramson Cancer Center at Penn Medicine · Academic / Other
• Sex: All
• Age: 21 Years – 29 Years
• Healthy volunteers: Accepted

Summary

Reducing the nicotine content in combustible cigarettes to non-addictive levels has demonstrated promise as a safe and effective public health strategy for decreasing tobacco-caused morbidity and mortality. Little data are available, however, assessing how the marketing of low nicotine content (LNC) cigarettes could dampen their potential population health benefit. This study will examine LNC cigarette advertising content effects on message recall, viewing patterns, product perceptions, and use behaviors. Young adults (N = 340; 170 smokers, 170 non-smokers) will complete a single-session laboratory study using a 2 x 2 between-subject design to manipulate advertisement messaging accuracy (true vs. false/misleading) and content (implicit vs. explicit). Findings may be used to guide public health policy decisions related to regulating cigarette nicotine content and marketing.

Conditions

• Smoking

Interventions

Type	Name	Description
OTHER	Advertisement content (explicit vs. implicit)	Participants will be randomly assigned to view an advertisement with either implicit or explicit harm messaging content
OTHER	Advertisement content (true vs. misleading)	Participants will be randomly assigned to view an advertisement with either true or misleading messaging content

Timeline

• Start date: 2021-05-27
• Primary completion: 2023-06-23
• Completion: 2023-08-11
• First posted: 2021-05-28
• Last updated: 2024-10-03

Locations

1 site across 1 country: United States