NCT04458350

SNAP Fruit and Vegetable Incentive Program Digital Promotions for Farmers' Markets

Impact of Randomized Digital Promotions of SNAP Fruit and Vegetable Incentive Program on Farmers' Market Patronage and Sales

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 251,966 (actual)
• Sponsor: Tufts University · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

The purpose of this study is to assess the impact of digital promotions of a Supplemental Nutrition Assistance Program (SNAP) fruit and vegetable incentive program on SNAP participant patronage and sales at farmers' markets. The study will analyze SNAP transactions from zip codes that receive digital promotions compared to zip codes that receive no additional promotions.

Detailed description

Supplemental Nutrition Assistance Program (SNAP) financial incentives for fruits and vegetables (FV) increase FV purchases and consumption with long-term implications for nutrition-related chronic disease. However, many SNAP participants are not aware of these programs, leaving them underutilized. The investigators aim to assess if digital promotions of SNAP incentive programs increase SNAP patronage and sales at farmers' markets. Eligible farmers' markets in the New England Nutrition Incentives Collaborative (NENIC) will receive digital promotions for their SNAP fruit and vegetable incentive programs on the Fresh EBT app and Facebook, randomly assigned to nearby eligible zip codes. Eligible zip codes will be randomized to receive the intervention (digital promotion) or serve as a comparison (no additional promotion) with ads running for 13 weeks (Summer 2020 market season).

Conditions

• Fruit and Vegetable Intake
• Healthy Diet
• Food Insecurity

Interventions

Type	Name	Description
BEHAVIORAL	Digital Promotions Group	Digital promotions on the Fresh EBT app and Facebook will run for 13 weeks, advertising a SNAP fruit and vegetable incentive at farmers' markets in New England. The intervention will be applied to zip codes randomized to the intervention arm.

Timeline

• Start date: 2020-07-01
• Primary completion: 2020-09-30
• Completion: 2020-09-30
• First posted: 2020-07-07
• Last updated: 2020-10-28

Locations

1 site across 1 country: United States