NCT04136938

Social Marketing in Prevention Actions

Impact of Social Marketing in Collective Prevention Actions : Case of Fall Prevention Workshop Among Elderly Living in Three French Departments.

• Status: Completed
• Phase: —
• Study type: Observational
• Enrollment: 210 (actual)
• Sponsor: Centre Hospitalier Universitaire de Saint Etienne · Academic / Other
• Sex: All
• Age: 60 Years
• Healthy volunteers: Accepted

Summary

Physical Activity (PA) is recognized as the most effective method to prevent falls in the elderly. Yet despite there being a consensus now that Physical Activity (PA) is effective in practice, there remain many obstacles to participation and attendance resulting in Physical Activity (PA) approaches designed to prevent falls actually only benefiting a limited number of elderly subjects. Social marketing has already shown its utility in the construction of prevention programs.

Detailed description

This study uses the social marketing approach to improve a fall prevention program. The intervention territory will receive social marketing campaign while the territory controls will not have a campaign. The main goal is to improve attendance at our fall prevention program.

Conditions

• Sedentary Behavior
• Aging

Interventions

Type	Name	Description
OTHER	Social marketing campaign	A social marketing campaign of prevention workshop sessions will be performed.

Timeline

• Start date: 2020-03-09
• Primary completion: 2021-07-01
• Completion: 2021-07-01
• First posted: 2019-10-23
• Last updated: 2024-07-10

Locations

1 site across 1 country: France