Trials / Completed
CompletedNCT03439553
Estimating the Short-term Effectiveness of Online Advertisements for Improving Health
- Status
- Completed
- Phase
- N/A
- Study type
- Interventional
- Enrollment
- 2,000,000 (actual)
- Sponsor
- Microsoft Research · Industry
- Sex
- All
- Age
- —
- Healthy volunteers
- Accepted
Summary
Bing ads designed to encourage people to adopt healthier practices (e.g., stop smoking, become physically active, stop consuming harmful content) are shown using the advertising system, to test which ads are more effective as apparent in the subsequent queries to Bing submitted by users who saw the ads.
Conditions
Interventions
| Type | Name | Description |
|---|---|---|
| BEHAVIORAL | Ads display with target websites | Ads are shown, but users are referred to control websites. |
| BEHAVIORAL | Ads display with control websites | Ads are shown, but users are referred to control websites. |
Timeline
- Start date
- 2015-04-16
- Primary completion
- 2017-05-01
- Completion
- 2017-07-01
- First posted
- 2018-02-20
- Last updated
- 2018-02-20
Locations
1 site across 1 country: Israel
Source: ClinicalTrials.gov record NCT03439553. Inclusion in this directory is not an endorsement.