NCT03224520

Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco Interventions

Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 1,487 (actual)
• Sponsor: University of Massachusetts, Worcester · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

The research study, "Smoker-to-Smoker (S2S) Peer Marketing and Messaging to Disseminate Tobacco Interventions" will test two smoker-driven, social marketing innovations to recruit and engage smokers in Decide2Quit.org (Decide2Quit), which is an evidence-based, effective "Digital Intervention for Smoking Cessation".

Detailed description

S2S has many innovations that are designed to utilize the power of peers and social networks for dissemination. These include: Peer recruitment: Tools to facilitate smokers' recruiting their peers to increase Decide2Quit access; and a recommender computer tailored health communication (recommender CTHC): a Complex machine learning algorithm (recommender systems) that uses smokers' feedback (explicit and implicit) in the current and prior studies to adapt its selection of messages to smokers. Using a 2×2 factorial design, the study will compare individually and collectively the enhancements (recruitment, use, and effectiveness) offered by the S2S functions over the standard version of Decide2Quit (online recruitment and standard CTHC), an active comparison group.

Conditions

• Smoking Cessation

Interventions

Type	Name	Description
BEHAVIORAL	Recommender CTHC	Enhanced Messaging
BEHAVIORAL	Standard CTHC	Standard Messaging
OTHER	Peer Recruitment	Tools to facilitate smokers' recruiting their peers
OTHER	Standard Online Recruitment	Search Engine and Social Media Advertisements

Timeline

• Start date: 2017-12-20
• Primary completion: 2019-11-01
• Completion: 2020-03-13
• First posted: 2017-07-21
• Last updated: 2021-03-26
• Results posted: 2021-02-10

Locations

1 site across 1 country: United States