NCT07522177

Animated Storytelling to Promote Colorectal Cancer Screening

Using Short Animated Storytelling to Increase Intent for Colorectal Cancer Screening: A U.S. Online Randomized Controlled Trial

• Status: Not Yet Recruiting
• Phase: N/A
• Study type: Interventional
• Enrollment: 3,000 (estimated)
• Sponsor: Stanford University · Academic / Other
• Sex: All
• Age: 50 Years
• Healthy volunteers: Not accepted

Summary

This online randomized controlled trial will evaluate whether a short animated storytelling video increases behavioral expectation to obtain colorectal cancer screening among screening-eligible U.S. adults who report not yet having completed screening. Participants will be recruited via Prolific and randomized in Stanford Qualtrics to view either a brief animated video or a time-neutral informational text. Outcomes will be assessed immediately after exposure.

Conditions

• Colorectal Cancer Screening

Interventions

Type	Name	Description
BEHAVIORAL	Short animated storytelling video	A brief animated storytelling video about colorectal cancer screening and colonoscopy.
BEHAVIORAL	Informational Text	A brief time-neutral informational text about colorectal cancer screening.

Timeline

• Start date: 2026-06-01
• Primary completion: 2026-08-01
• Completion: 2026-08-01
• First posted: 2026-04-13
• Last updated: 2026-04-13

Locations

1 site across 1 country: United States