NCT07236034

ARISe at UMass Chan

ARISe at UMass Chan: Remote Eye Tracking Study of Vaccine Messaging in Rural Populations

• Status: Recruiting
• Phase: N/A
• Study type: Interventional
• Enrollment: 700 (estimated)
• Sponsor: University of Massachusetts, Worcester · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.

Conditions

• Vaccination
• Vaccination Promotion

Interventions

Type	Name	Description
BEHAVIORAL	Exposure to source and message content	Within each arm, participants will be exposed to two messages each of which are delivered by the same source (peer or professional) and have message content related to one of the 7C Constructs.

Timeline

• Start date: 2025-12-01
• Primary completion: 2026-05-30
• Completion: 2026-09-30
• First posted: 2025-11-19
• Last updated: 2025-12-22

Locations

1 site across 1 country: United States