NCT07049354

The Impact Of Media, Socioeconomic And Psychological Factors, Adoption Of Aesthetic Technology & CS

The Impact Of Media, Socioeconomic And Psychological Factors On The Adoption Of Aesthetic Technology And Cosmetic Surgery Among Women In Punjab, Pakistan

• Status: Active Not Recruiting
• Phase: —
• Study type: Observational
• Enrollment: 130 (actual)
• Sponsor: Superior University · Academic / Other
• Sex: Female
• Age: 18 Years – 50 Years
• Healthy volunteers: Accepted

Summary

"This study titled "The Impact of Media, Socioeconomic and Psychological Factors on the Adoption of Aesthetic Technology and Cosmetic Surgery Among Women in Punjab, Pakistan" explores how various external and internal influences affect Pakistani women's decisions to undergo cosmetic procedures. With the rising trend of aesthetic treatments driven by modern beauty standards and social media exposure, the study investigates how psychological motivations, economic conditions, and media content shape these decisions. The increasing accessibility of non-invasive cosmetic options has made such procedures more common across different socio-economic groups.

Detailed description

The research employs a cross-sectional survey and targets women aged 18-50 in urban and semi-urban areas of Lahore, Faisalabad, and Multan. A sample of 130 participants is selected using convenience sampling.

Conditions

• Psychology, Social

Timeline

• Start date: 2025-03-17
• Primary completion: 2025-09-01
• Completion: 2026-02-28
• First posted: 2025-07-03
• Last updated: 2025-07-03

Locations

1 site across 1 country: Pakistan