NCT06969651

Effects of Racial Congruence, "Likes", and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3

Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3

• Status: Recruiting
• Phase: N/A
• Study type: Interventional
• Enrollment: 480 (estimated)
• Sponsor: NYU Langone Health · Academic / Other
• Sex: All
• Age: 13 Years – 17 Years
• Healthy volunteers: Accepted

Summary

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Detailed description

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Conditions

• Calorie Consumption

Interventions

Type	Name	Description
BEHAVIORAL	Black-Food	Ads featuring a Black person with a food product
BEHAVIORAL	White-Food	Ads featuring a White person with a food product
BEHAVIORAL	Black-Non Food	Ads featuring a Black person with a non-food product
BEHAVIORAL	White-Non Food	Ads featuring a White person with a non-food product
BEHAVIORAL	Food-Many Likes	Ads with Many "likes" featuring a food product
BEHAVIORAL	Non Food-Many Likes	Ads with Many "likes" featuring a non-food product
BEHAVIORAL	Food-Few Likes	Ads with Few "likes" featuring a food product
BEHAVIORAL	Non Food-Few	Ads with Few "likes" featuring a non-food product

Timeline

• Start date: 2025-04-30
• Primary completion: 2026-09-01
• Completion: 2026-09-01
• First posted: 2025-05-14
• Last updated: 2026-04-01

Locations

1 site across 1 country: United States