NCT06927700

Effects of FDA Authorized Smokeless Tobacco Claims Among US Adults Who Smoke Cigarettes

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 1,257 (actual)
• Sponsor: Rutgers, The State University of New Jersey · Academic / Other
• Sex: All
• Age: 21 Years
• Healthy volunteers: Accepted

Summary

This study will be an online survey experiment conducted with adults who smoke cigarettes (ages 21+) to examine their reactions to modified risk advertising claims authorized by the Food \& Drug Administration (FDA) for two smokeless tobacco brands (General Snus and Copenhagen), which describe the lower risks of these products compared to cigarette smoking. The study will compare effects of ads with different two different claim types (i.e. claims about reduced lung cancer risk and claims about reduced risks for multiple disease) versus ads with no reduced-risk claims, and examine effects on message and product perceptions, and interest in using the smokeless tobacco products. This study will also examine how smokers' reactions/interest may vary based on the product brand, and asses prior awareness/exposure to the authorized claims.

Conditions

• Tobacco Product Beliefs and Use

Interventions

Type	Name	Description
BEHAVIORAL	Modified Risk Claim Type - None	Participants will view smokeless tobacco ads with no modified risk claim (control)
BEHAVIORAL	Product Brand - General Snus	Participants will views ads for the smokeless tobacco brand General Snus
BEHAVIORAL	Product Brand - Copenhagen	Participants will views ads for the smokeless tobacco brand Copenhagen
BEHAVIORAL	Modified Risk Claim Type - Multiple Diseases	Participants will view smokeless tobacco ads with a claim about lower risks for multiple diseases
BEHAVIORAL	Modified Risk Claim Type - Lung Cancer	Participants will either view smokeless tobacco ads with a modified risk claim about lower risks for lung cancer only

Timeline

• Start date: 2025-04-24
• Primary completion: 2025-05-04
• Completion: 2025-05-04
• First posted: 2025-04-15
• Last updated: 2026-03-04
• Results posted: 2026-03-04

Locations

1 site across 1 country: United States