NCT06796049

Behavioral Nudge in Colorectal Cancer Screening

Role of Behavioral Nudge as a Tool to Increase CRC Screening at an Urban Center Outpatient Clinic

• Status: Withdrawn
• Phase: N/A
• Study type: Interventional
• Enrollment: 0 (actual)
• Sponsor: NYU Langone Health · Academic / Other
• Sex: All
• Age: 45 Years – 75 Years
• Healthy volunteers: Accepted

Summary

The purpose of this study is to evaluate if a behavioral nudge principle known as social norm driver can be implemented to improve fecal immunochemical test (FIT) completion rates for patients' age 45-75 years old due for colorectal cancer screening at Bellevue Hospital Medicine Ambulatory Care Clinic. The study's endpoints include FIT screening completion rate and timeliness. Secondary analysis will look at demographic information such as age group, gender, prior screening, number of prior visits at the clinic.

Conditions

• Improving Fecal Immunochemical Test (FIT) Completion Rates

Interventions

Type	Name	Description
BEHAVIORAL	Information pamphlet + social norm driver	The information pamphlet is given to participants at the end of the visit. The pamphlet contains an easy-to-read description of FIT screening adapted from the NYC department of health C5 Colorectal cancer (CRC) screening coalition pamphlet and lead-time CRC screening messaging tool, instructions on how to complete the test and the importance of FIT screening. The information pamphlet will also contain a social norm driver that displays the sub-par screening rate the clinic compared to a collective New York State screening rate and a national screening rate goal set by the CDC.
BEHAVIORAL	Information pamphlet	The information pamphlet is given to participants at the end of the visit. The pamphlet contains an easy-to-read description of FIT screening adapted from the NYC department of health C5 CRC screening coalition pamphlet and lead-time CRC screening messaging tool, instructions on how to complete the test and the importance of FIT screening.

Timeline

• Start date: 2025-05-01
• Primary completion: 2026-06-01
• Completion: 2026-07-01
• First posted: 2025-01-28
• Last updated: 2026-02-25

Locations

1 site across 1 country: United States