NCT06712901

Social Media and Cancer Screening Information

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 2,030 (actual)
• Sponsor: University of Utah · Academic / Other
• Sex: All
• Age: 45 Years – 75 Years
• Healthy volunteers: Accepted

Summary

NORC/AmeriSpeak will recruit participants who meet the study criteria and invite them to complete a 15-minute survey. Participants will be randomly assigned to one of five conditions, with approximately 400 people in each condition, and will respond to various questions after viewing the study messaging. Once 2,000 participants complete the survey, the data will be de-identified and provided to the study team for analysis.

Detailed description

NORC/AmeriSpeak will put all of the study content into their system. They will send out the opportunity to participate in the study, which should take about 15 minutes, to people in their panel who meet our participation criteria. Participants will be directed to the study information sheet that includes all elements of consent. Participants who agree to participate will start the survey experiment. The survey experiment will randomize participants into one of five conditions: (1) control (no exposure), (2) overall median ranked messages (from the prior study), (3) messages preferred by all participants, (4) messages preferred by Black American participants, and (5) messages preferred by White American participants. Approximately 400 people will complete each condition. After viewing the study stimuli (or no stimuli in the control condition), participants will respond to various outcomes and other variables of interest (see questionnaire draft included). After all 2,000 people have completed the study, the study team will receive a de-identified data file from NORC/AmeriSpeak with all study data and engage in analysis. This study is planned to close the study around that time as the study team completes data analysis and write-up the findings.

Conditions

• Colorectal Cancer

Interventions

Type	Name	Description
BEHAVIORAL	Median Ranked Cancer Screening Messaging	Strong message content that increases screening and sharing intentions. Messages in this intervention were median ranked in the prior study.
BEHAVIORAL	Overall Preferred Cancer Screening Messaging	Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by all participants in the prior study.
BEHAVIORAL	Black American Preferred Cancer Screening Messaging	Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by Black participants but not White participants in the prior study.
BEHAVIORAL	White American Preferred Cancer Screening Messaging	Strong message content that increases screening and sharing intentions. Messages in this intervention were highly rated messages by White participants but not Black participants.
BEHAVIORAL	Control	There will be no message content of cancer screening and sharing intentions in this arm.

Timeline

• Start date: 2025-01-09
• Primary completion: 2025-01-21
• Completion: 2025-01-21
• First posted: 2024-12-02
• Last updated: 2026-03-20
• Results posted: 2026-03-20

Locations

1 site across 1 country: United States