NCT06134089

Evaluating Online Messages About Colon Cancer Screening

• Status: Completed
• Phase: —
• Study type: Observational
• Enrollment: 2,210 (actual)
• Sponsor: University of Utah · Academic / Other
• Sex: All
• Age: 45 Years – 74 Years
• Healthy volunteers: Accepted

Summary

The goal of the study is to determine, using a choice-based approach, what messages (pulled from various online sites) people find more and less persuasive and shareable on the topic of colorectal cancer screening. As a secondary goal, the study is interested how various information behaviors, such as people's self-reported seeking of health information and encountering of health information, demographic variables, individual difference variables, and message exposure associate with their intentions to adhere to recommended colorectal cancer screening guidelines from the National Cancer Institute. The study is interested at differences specifically among Black and White Americans of recommended screening age (45-74).

Conditions

• Colonic Cancer

Interventions

Type	Name	Description
BEHAVIORAL	Perceived Effectiveness Prompt	Participants will assess pairs of messages with the prompt, "Which of the messages below is more likely to make you want to get screened for colorectal cancer? Participants will also be able to provide their own idea for a message rather than selecting a message from the pairs presented.
BEHAVIORAL	Perceived Shareability Prompt	Participants will assess pairs of messages with the prompt, "Which of the messages below would you be more likely to share with your friends or family?" Participants will also be able to provide their own idea for a message rather than selecting a message from the pairs presented.

Timeline

• Start date: 2023-12-05
• Primary completion: 2024-02-08
• Completion: 2024-02-08
• First posted: 2023-11-18
• Last updated: 2025-10-20
• Results posted: 2025-10-20

Locations

1 site across 1 country: United States