NCT05972941

Nicotine and Tobacco Message Framing Among LGBT Young Adults

The Effect of Nicotine and Tobacco Message Framing on Use Among Diverse Groups of Young Adults

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 252 (actual)
• Sponsor: Ohio State University Comprehensive Cancer Center · Academic / Other
• Sex: All
• Age: 18 Years – 35 Years
• Healthy volunteers: Accepted

Summary

This trial refines and evaluates how cultural targeting influences the effectiveness of anti-tobacco messages among lesbian, gay, bisexual, and transgender (LGBT) young adults at risk for the use of more than one tobacco product (polytobacco use). Polytobacco use is associated with nicotine dependence and tobacco use into adulthood, and is disproportionately high among LGBT young adults. This trial seeks to determine how cultural targeting can be applied to communicate polytobacco use risk to at-risk LGBT young adults.

Detailed description

The goal of this study is to identify if culturally targeted (CT) or non-targeted (NT) anti-polytobacco messages are most effective for engaging LGBT consumers. Using the most effective NT messages from Aim 1, investigators will create a set of CT messages. Message framing will remain consistent between CT and NT messages; however, CT messages will include language and graphics representing LGBT values formative research and the existing peer-reviewed literature. Participants will be randomized to view CT or NT messages in a virtual lab where investigators will assess eye-tracking, self-reported perceived effectiveness, risk perceptions, and behavioral intentions. Participants will also complete a 1-week follow-up. The study aims to determine the effects of cultural targeting on attention to anti-polytobacco messages and perceived effectiveness among LGBT young adults susceptible to polytobacco use.

Conditions

• Tobacco-Related Carcinoma

Interventions

Type	Name	Description
BEHAVIORAL	Health communications	Participants will view eight culturally targeted or non-targeted health communications about the health risks of nicotine and tobacco use.

Timeline

• Start date: 2023-06-19
• Primary completion: 2024-01-29
• Completion: 2024-02-06
• First posted: 2023-08-02
• Last updated: 2025-06-18
• Results posted: 2025-06-18

Locations

1 site across 1 country: United States