NCT05958888

Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 63 (actual)
• Sponsor: University of North Carolina, Chapel Hill · Academic / Other
• Sex: All
• Age: 18 Years – 99 Years
• Healthy volunteers: Accepted

Summary

The goal of this study is to examine attention elicited by icon, text-only, and control front-of-package food labels. The study also aims to explore whether English language proficiency moderates the impact of icon vs. text-only labels on attention.

Detailed description

In this study, participants will attend one in-person visit, lasting approximately 15 minutes after signing informed consent. First participants will complete an eye tracking task where their attention to study stimuli is measured objectively via an eye tracker (i.e., eye tracking task). The eye tracking task will take \~5 minutes. Then, participants will complete a brief \~10 minute self-administered survey on a computer.

Conditions

• Health Behavior

Interventions

Type	Name	Description
BEHAVIORAL	Text only sodium label	"Warning: High in sodium." is shown in a black square label on the can of soup.
BEHAVIORAL	Icon sodium label	"Warning: High in sodium." is shown beneath a yellow triangle icon with an exclamation mark all in a black square label on the can of soup.
BEHAVIORAL	Pictorial sodium label	"Warning: High in sodium." is shown beneath an image of a spilled salt shaker, all in a black square label on the can of soup.
BEHAVIORAL	Barcode label	Barcode is shown in white square label on the can of soup

Timeline

• Start date: 2023-08-02
• Primary completion: 2023-09-29
• Completion: 2023-09-29
• First posted: 2023-07-25
• Last updated: 2024-08-13
• Results posted: 2024-08-13

Locations

1 site across 1 country: United States