NCT05525533

Supporting Young Women's Reproductive Health by Harnessing Prosociality Among Drug Shopkeepers

• Status: Terminated
• Phase: N/A
• Study type: Interventional
• Enrollment: 144 (actual)
• Sponsor: University of California, San Francisco · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

The goal of the study is to operationalize and test the preliminary impact of providing regular customer feedback from adolescent girls and young women (AGYW) to drug shopkeepers on the distribution of contraceptives and HIV self-testing to AGYW over 12 months.

Detailed description

The investigators will cross-randomize 120 drug shops enrolled in the parent Malkia Klabu effectiveness cluster-randomized controlled trial (CRCT; NCT05357144), stratified by CRCT study arm, to one of three initial conditions: 1. No feedback. AGYW customer feedback will be collected, but not shared with the shopkeeper. 2. Private feedback. Biweekly summarized reports of AGYW customer feedback will be given directly to shopkeepers. 3. Public feedback: Shopkeepers will get biweekly summarized reports of AGYW customer feedback, gold stars reflecting the level of AGYW customer feedback (e.g., 1-5 star rating) will be placed in the shop in a visible location, and shopkeepers will be invited to an awards ceremony every 6 months to recognize shopkeepers who receive high levels of positive AGYW customer feedback. The investigators will phase in the 2 interventions (Private and Public Feedback) on a staggered basis to control for both shop-specific and time-specific trends for the primary outcomes.

Conditions

• Hiv
• Contraception

Interventions

Type	Name	Description
BEHAVIORAL	Harnessing prosocial and social image motivations for behavior change	The investigators will collect AGYW customer feedback using a short USSD-based survey and randomize whether shopkeepers receive 1) No feedback; 2) Private feedback; or 3) Public feedback

Timeline

• Start date: 2022-07-01
• Primary completion: 2024-03-15
• Completion: 2024-03-15
• First posted: 2022-09-01
• Last updated: 2025-06-19
• Results posted: 2025-06-19

Locations

2 sites across 1 country: Tanzania