NCT05509049

Precision Nudging Drives Wellness Visit Attendance at Scale

Employing Machine Learning and Behavioral Science Solutions to Increase Women's Wellness Scheduling and Attendance: A Randomized Controlled Trial

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 30,068 (actual)
• Sponsor: Lirio · Industry
• Sex: Female
• Age: 21 Years – 65 Years
• Healthy volunteers: Accepted

Summary

The purpose of the present randomized controlled trial is to explore the effectiveness of a 12-month well woman digital health intervention leveraging Precision Nudging - the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time - in promoting behavior change. Specifically, it is hypothesized that scaling behavioral science through reinforcement learning will be more effective at motivating participants to engage with well woman messages and to schedule and to attend a well woman visit compared to a standard of care message.

Conditions

• Women's Health
• Annual Visit
• Well Visit
• Health Behavior
• Prevention

Interventions

Type	Name	Description
OTHER	Precision nudging	Precision nudging (i.e., the application of behavioral science and reinforcement learning to create individualized, tailored health messaging at scale that matches the right message to the right person at the right time)
OTHER	Standard of care	Standard of care communication (e.g., personalized letters and patient portal notices)

Timeline

• Start date: 2022-09-07
• Primary completion: 2024-01-09
• Completion: 2024-01-09
• First posted: 2022-08-19
• Last updated: 2024-01-17

Locations

1 site across 1 country: United States