NCT05434013

The Impact of Cigarillo Warnings on Purchasing

The Impact of Cigarillo Warnings on Purchasing Behaviors Among Young Adult Cigarillo Users

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 1,578 (actual)
• Sponsor: Boston University · Academic / Other
• Sex: All
• Age: 21 Years – 35 Years
• Healthy volunteers: Accepted

Summary

The purpose of this study is to determine whether different cigarillo warning formats (pictorial, FDA-proposed text-only, current Surgeon General text-only) reduces demand for cigarillos. A previous study has identified that pictorial cigarillo warnings are perceived as more effective, but more information is needed on their impact. This study will address this issue by randomizing participants to see different cigarillo warning formats on cigarillo products within an online experimental tobacco marketplace. Participants will be cigarillo users who are ages 21-35.

Detailed description

Warning labels on tobacco products convey the health risks and discourage use. Warnings are even more effective when they contain images that depict the health consequences. However, little is known about the impact of cigarillo warnings, including pictorial warnings, on consumer behavior. The Experimental Tobacco Marketplace (ETM) task examines the effects of regulations on tobacco purchasing in the context of a complex tobacco marketplace. This project aims to address the gap in the knowledge about cigarillo risk communication by providing information on best practices for cigarillo warnings. Identifying effective cigarillo warnings is important to inform policy and guide research on effectively communicating risk to ultimately decrease use and tobacco-related morbidity and mortality.

Conditions

• Cigar Smoking

Interventions

Type	Name	Description
BEHAVIORAL	Cigarillo warnings-Surgeon General Text-Only	Participants will complete 6 mock shopping trips in the Experimental Tobacco Marketplace, and be asked to spend their weekly tobacco budget. Cigarillos in the Marketplace will have one of three cigarillo warnings in the Surgeon General Text-Only format.
BEHAVIORAL	Cigarillo warnings-FDA proposed text-only	Participants will complete 6 mock shopping trips in the Experimental Tobacco Marketplace, and be asked to spend their weekly tobacco budget. Cigarillos in the Marketplace will have one of three cigarillo warnings in the FDA Proposed Text-Only format.
BEHAVIORAL	Cigarillo warnings-Pictorial	Participants will complete 6 mock shopping trips in the Experimental Tobacco Marketplace, and be asked to spend their weekly tobacco budget. Cigarillos in the Marketplace will have one of three cigarillo warnings in the Pictorial format.

Timeline

• Start date: 2022-06-24
• Primary completion: 2022-07-21
• Completion: 2022-07-21
• First posted: 2022-06-27
• Last updated: 2023-08-02
• Results posted: 2023-08-02

Locations

1 site across 1 country: United States