NCT04935203

Consumers' Emotional Reaction to Sustainability Cue

Can we Prime Sustainable Food Choice? A Mix-methods Study

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 200 (actual)
• Sponsor: The University of Hong Kong · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

This will be a randomized control trial (RCT) to examine whether the three priming interventions (health priming, environmental sustainability priming, and co-benefits priming) work to change consumers' sustainable food choice through their effects on changing consumers' emotional reaction when seeing foods with cues of environmental sustainability, which will be indicated by measuring consumers' facial expression, eye movement and pupil dilation.

Conditions

• Sustainable Food Consumption

Interventions

Type	Name	Description
BEHAVIORAL	Priming intervention	The priming manipulation will be embedded in one computerized experiment to test the effect of three priming interventions on people's emotional reaction and their subsequent sustainable food selection. The priming conditions include priming with health benefits, environment benefits, and co-benefits of having sustainable diets, respectively. The cueing manipulation will be achieved by asking participants to complete a word-search exercise. Brief introduction will be provided to guide participants to choose words/statements that can indicate having a health and sustainable diet can have one of the three benefits: health benefits, environmental benefits or both benefits. The exercise will take \~2 min.

Timeline

• Start date: 2023-05-12
• Primary completion: 2023-09-28
• Completion: 2023-09-28
• First posted: 2021-06-22
• Last updated: 2024-01-03

Locations

1 site across 1 country: Hong Kong