NCT04587063

Evaluation of Emails Promoting Mail-order Pharmacy

Evaluation of an Email Intervention Promoting Enrollment in Mail-order Pharmacy

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 5,266 (actual)
• Sponsor: Geisinger Clinic · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

In this evaluation, four versions of emails will be sent to eligible health plan members who are not currently enrolled in the health system's mail-order pharmacy. A control group will not receive any communication. The researchers hypothesize that the use of content informed by behavioral nudge theory in the emails should lead to increased enrollment in the health system's mail-order pharmacy.

Detailed description

The utilization of a mail-order pharmacy can increase adherence to medications. The health system's mail-order pharmacy (from here, simply referred to as mail-order pharmacy) can also provide reduced costs for medications. Ongoing outreach efforts involve sending emails and other communications encouraging enrollment in Geisinger's mail-order pharmacy to eligible members of the system's health plan (i.e., those who take maintenance medications). The study will compare a standard promotional email from these outreach efforts, as well as three new emails with content informed by behavioral science research, against a no-contact control arm and each other.

Conditions

• Health Care Utilization

Interventions

Type	Name	Description
BEHAVIORAL	Fear Appeals	Email
BEHAVIORAL	Message about Future Healthcare Costs	Email
BEHAVIORAL	Endorsement from a Doctor	Email
BEHAVIORAL	Comparison Table	Email
BEHAVIORAL	Highlighting Cost Savings and Convenience	Email

Timeline

• Start date: 2020-10-13
• Primary completion: 2020-10-20
• Completion: 2020-10-20
• First posted: 2020-10-14
• Last updated: 2020-10-27

Locations

1 site across 1 country: United States