NCT04567004

Testing Product Messages for Colombia

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 8,071 (actual)
• Sponsor: University of North Carolina, Chapel Hill · Academic / Other
• Sex: All
• Age: 18 Years – 64 Years
• Healthy volunteers: Accepted

Summary

Purpose: To better understand the impact of different front-of-package labels (FOPLs) on consumer purchasing intentions and ability to identify unhealthy foods. Participants: \~8,000 Colombians, recruited from Offerwise, that are 18 years or older. Procedures (methods): Participants will be randomly assigned to view images of food and drink products with either a nutrient warning label, Guideline Daily Amount label, Nutriscore label, or no-label control. They will be asked a series of questions about the products and the labels (excluding control group) on them. Questions will also include standard demographic and health related variables.

Detailed description

Participants will be recruited from Offerwise (an online panel research company). Following online consent, participants will be randomly assigned to view different labels (explained below) on food and drink packaging. Participants will answer self-reported responses to the content (e.g., elaboration, beliefs, perceived healthfulness). After being randomized to one of the four groups and answering questions (e.g. which product is healthier, which product would you buy), the participant will see all three labels and select which is most dissuading from consuming a product high in a nutrient. At the end, the participant will answer demographic questions. Participants will be randomized to see either a no-label control or 1 of 3 nutrient labels. The participants will see 5 types of products with the labels (fruit drinks, yogurt, sliced bread, cookies, and breakfast cereal). Nutrient labels: 1. Guideline Daily Amount label 2. Nutriscore label 3. Adapted Peruvian nutrient warning label (high in sugar, high in saturated fat, high in salt/sodium)

Conditions

• Obesity

Interventions

Type	Name	Description
OTHER	Control	Participants will be shown images of juice, bread, yogurt, cookies, and cereal without any added front-of-package labels.
OTHER	Nutriscore Label	A front-of-package Nutriscore label will be applied to images of juice, bread, yogurt, cookies, and cereal. This label applies a score of A, B, C, D, or E based on the product's nutrition profile.
OTHER	Adapted Peruvian Nutrient Label	A front-of-package octagonal nutrient label will be applied to images of juice, bread, yogurt, cookies, and cereal. The label text informs consumers if a product is high in sugar, saturated fat, or salt/sodium. These labels were developed by the Peruvian government and adapted by investigators.
OTHER	Guideline Daily Amount Label	A front-of-package Guideline Daily Amount label will be applied to images of juice, bread, yogurt, cookies, and cereal. The label shows the amount and percent of daily value of calories, total fat, saturated fat, sugar, and sodium in one serving of a product.

Timeline

• Start date: 2020-10-01
• Primary completion: 2020-10-08
• Completion: 2020-10-08
• First posted: 2020-09-28
• Last updated: 2023-03-15

Locations

1 site across 1 country: United States