NCT04555902

Evaluation of Mailers Promoting Mammogram Screening

Evaluation of Postcard Mailers Enhanced With Behavioral Nudges to Promote Mammogram Screening

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 1,342 (actual)
• Sponsor: Geisinger Clinic · Academic / Other
• Sex: Female
• Age: 50 Years – 64 Years
• Healthy volunteers: Accepted

Summary

In this evaluation, 3 different versions of mailers promoting annual mammograms are being sent to women on the month of their 50th and 64th birthdays. The researchers hypothesize that the use of behavioral nudges in the mailers should lead to increased uptake in mammogram screening.

Detailed description

Mammogram screening for women, starting at age 50, can significantly reduce the risk of complications due to breast cancer. As part of an existing outreach campaign, the health system mails a postcard and small gift (pink socks) to women on the month of their 50th and 64th birthdays to promote annual mammogram screening. The researchers are evaluating two new versions of the mailers against a standard mailer to see which version leads to greater uptake in mammograms. The new mailers have content that applies behavioral nudge theory - specifically, loss frames and fear appeals - to encourage taking action. One of the two new versions does not include the small gift, to test whether its inclusion or exclusion has any effect on mammogram screening.

Conditions

• Breast Cancer

Interventions

Type	Name	Description
BEHAVIORAL	Postcard	The postcard includes appeals to get annual mammograms and provides information for ordering a mammogram.
BEHAVIORAL	Small Gift	Pink socks are included in the mailer. The gift increases salience of the mailer and it potentially promotes reciprocation from the recipient in the form of ordering a mammogram.
BEHAVIORAL	Loss Frame and Fear Appeals	The postcard is enhanced with language that frames the situation in terms of losses. It also uses fear appeals by stating the risks of breast cancer, while also stating that a mammogram screening is an accessible way to address those risks.

Timeline

• Start date: 2020-10-02
• Primary completion: 2021-10-05
• Completion: 2021-10-05
• First posted: 2020-09-21
• Last updated: 2021-11-15

Locations

1 site across 1 country: United States