NCT04464928

Pacific Northwest Female Urinary Incontinence Treatment Digital Awareness Project

Using Digital Media to Increase Population Knowledge of Urinary Incontinence Treatment Project

• Status: Completed
• Phase: —
• Study type: Observational
• Enrollment: 119 (actual)
• Sponsor: Oregon Health and Science University · Academic / Other
• Sex: All
• Age: —
• Healthy volunteers: Accepted

Summary

The investigators will compare whether advertisements on Google or Facebook are more effective to reach women in the Pacific Northwest about treatment options for urinary incontinence through the American Urogynecologic Society's patient education website, VoicesForPFD.org. The investigators hypothesize there is no difference in the overall population engagement between these two platforms due to anticipated higher reach through Facebook based on user characteristics but higher engagement through Google due to higher user interest on this platform.

Detailed description

The investigators will conduct a comparative ecological study to compare effectiveness of two different targeted digital outreach platforms to engage women at risk for urinary incontinence in the Pacific Northwest. Counties in Oregon, Washington, Idaho will be randomized to receive advertisements for the American Urogynecologic Society's patient education website (domain VoicesForPFD.org) via either Google or Facebook. The investigators will use advertising campaigns developed specifically for this purpose. Through website analytics measuring advertisement clicks and census population data, the investigators will estimate utilization rates of the website for each county among the target population of middle-aged women to determine if one platform is more effective than the other for this topic and population.

Conditions

• Urinary Incontinence

Interventions

Type	Name	Description
OTHER	Facebook Advertisements	Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Facebook Ads when triggered by user characteristics indicating elevated risk of female urinary incontinence.
OTHER	Google Advertisements	Counties will receive advertisements to VoicesForPFD.org's webpage on urinary incontinence on Google Ads when triggered by keywords relevant to female urinary incontinence.

Timeline

• Start date: 2020-11-01
• Primary completion: 2020-12-15
• Completion: 2021-03-31
• First posted: 2020-07-09
• Last updated: 2022-05-11

Locations

1 site across 1 country: United States