NCT04281615

Examining Perceptions of the 24-Hr Movement Guidelines

Examining Perceptions and Brand Approaches for the Canadian 24-Hour Movement Guidelines for Adults

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 247 (actual)
• Sponsor: Dr. Amy Latimer-Cheung, PhD · Academic / Other
• Sex: All
• Age: 18 Years – 64 Years
• Healthy volunteers: Accepted

Summary

The main objective of the proposed research is to experimentally test and inform the most effective brand attributes that is to be featured in the forthcoming Canadian 24-Hour Movement Guidelines for Adults. Specifically, there are two main objectives. The first objective is to determine the most preferred tagline associated with the new Guidelines among a sample of Canadian adults. The second objective is to experimentally test if this new attribute fosters stronger perceptions of self-efficacy among an adult sample, when compared to previous threshold-based approaches.

Conditions

• Health Behavior
• Self Efficacy

Interventions

Type	Name	Description
OTHER	Generic Message	Exposed to four sets of promotional materials hypothesized to increase perceptions of self-efficacy to meet Guidelines.

Timeline

• Start date: 2020-01-20
• Primary completion: 2020-02-24
• Completion: 2020-02-24
• First posted: 2020-02-24
• Last updated: 2021-09-30

Locations

1 site across 1 country: Canada