NCT04212871

The Effect of Mukbang on the Desire to Eat

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 520 (actual)
• Sponsor: Cornell University · Academic / Other
• Sex: Female
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the current study is aimed at testing the effect of mukbang on the desire to eat. Two randomized and controlled trails are conducted. The first randomized and controlled trail is conducted online using the Amazon Mturk. Participants (n=286) were randomly assigned to watch one of the following 3 videos: ramen mukbang (n=98), donut mukbang (n=97) and a non-food content video (n=91). The other study is a in person study. Participants (n=234) were randomly assigned to watch one of the following 3 videos: hotpot mukbang (n=79), hotpot cooking show (n=76) and a non-food content video (n=79). The investigators used the self-report survey to test whether the mukbang affects the desire to eat, and participants' satiation and disgust.

Conditions

• Mukbang

Interventions

Type	Name	Description
OTHER	watch food video 1	A 2 minutes video, with food content. The first study used a ramen mukbang here, the second study used a hotpot mukbang.
OTHER	watch food video 2	A 2 minutes video, with food content (different content from video 1). The first study used a donut mukbang here, the second study used a hotpot cooking show here.
OTHER	watch a non-food content video	a 2 minutes video without food content. The first study used a documentary introducing the forbidden city, the second study used a documentary introducing Cornell University.

Timeline

• Start date: 2019-01-12
• Primary completion: 2019-02-01
• Completion: 2019-04-01
• First posted: 2019-12-30
• Last updated: 2020-01-06

Locations

1 site across 1 country: United States