NCT04166851

Using Open Contest and Neuro-influence Experiment to Develop and Evaluate PrEP Promotion Messages for High Risk Men

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 23 (actual)
• Sponsor: Johns Hopkins Bloomberg School of Public Health · Academic / Other
• Sex: Male
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

The aim of this study is to examine the utility of neuroimaging technique to evaluate pre-exposure prophylaxis (PrEP) promotion messages for men who have sex with men (MSM) at risk of HIV in Baltimore.

Detailed description

This study will examine the utility of neuroimaging technique to evaluate PrEP promotion messages for MSM at risk of HIV in Baltimore. The investigators hypothesize that participants viewing top messages developed via open contests will show higher brain activation in the Medial Prefrontal Cortex (MPFC) regions than those viewing messages developed by a social marketing approach. The investigators further hypothesize brain activation in the MPFC regions is significantly more correlated with PrEP behavioral intention, initiation, and action than self-reported message effectiveness.

Conditions

• HIV/AIDS

Interventions

Type	Name	Description
BEHAVIORAL	PrEP campaign messages developed via open contest	PrEP campaign messages will be developed via an open contest in Baltimore.
BEHAVIORAL	PrEP campaign messages developed via social marketing approach	PrEP campaign messages developed with a traditional social marketing approach.

Timeline

• Start date: 2019-11-15
• Primary completion: 2023-10-01
• Completion: 2023-10-30
• First posted: 2019-11-18
• Last updated: 2024-10-22
• Results posted: 2024-10-22

Locations

1 site across 1 country: United States