NCT03774368

Targeted Video Messaging About Emergency Contraception

Targeted Video Messaging About Emergency Contraception Via a Social Media Platform

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 150 (actual)
• Sponsor: Planned Parenthood League of Massachusetts · Academic / Other
• Sex: Female
• Age: 18 Years – 29 Years
• Healthy volunteers: Accepted

Summary

This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC).

Detailed description

This research study will assess the real-world effectiveness of Facebook advertising as a strategy to reach women of reproductive age who are at risk of unintended pregnancy with a brief educational intervention about emergency contraception (EC). The investigators will assess whether a video or website link has superior reach, engagement, and return on investment (measured as cost per click) through a Facebook ad campaign. The investigators will also ensure that both modalities of consumer engagement (website and video) are efficacious at ensuring adequate and improved knowledge of emergency contraception through a laboratory-environment trial.

Conditions

• Contraception

Interventions

Type	Name	Description
OTHER	Emergency contraception website	Existing website with factual information about emergency contraception
OTHER	Emergency contraception video	Existing video with factual information about emergency contraception

Timeline

• Start date: 2019-01-15
• Primary completion: 2019-06-07
• Completion: 2019-06-07
• First posted: 2018-12-13
• Last updated: 2019-07-16

Locations

1 site across 1 country: United States