NCT03741387

The Effect of Message Framing on Blood Donation-Study 2

Saving a Life or Preventing a Death: the Effect of Message Framing on Blood Donation Among Rh Negative Donors

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 795 (actual)
• Sponsor: Guangzhou Blood Center · Other Government
• Sex: All
• Age: 18 Years – 60 Years
• Healthy volunteers: Not accepted

Summary

Rh negative blood group is a rare blood group in China, as it only accounts for 0.3-0.4 percent of the Han population. Therefore, low inventory is often found in blood collection and supply agencies in many regions in China. In order to assess the effects of the gain-versus-loss framing message on blood donation among Rh negative donors, we designed two kinds of self-administered, standardized and structured questionnaires. In addition of the basic socio-demographic characteristics, one questionnaire includes the questions which survey the attitude of saving patients lives, and the other was to survey the attitude of preventing patients from death. The questionnaires were randomly sent to Rh negative blood donors.

Conditions

• Rh Negative Blood Donor

Interventions

Type	Name	Description
OTHER	Gain-frame questionnaire	Questionnaires focusing on the attitude of saving patients' lives were given to Rh negative blood donors in this group.
OTHER	Loss-frame questionnaire	Questionnaires focusing on the attitude of preventing patients from death were given to Rh negative blood donors in this group.

Timeline

• Start date: 2019-03-15
• Primary completion: 2019-03-21
• Completion: 2019-03-21
• First posted: 2018-11-14
• Last updated: 2019-03-26

Locations

1 site across 1 country: China