NCT03390075

The Effect of Shelf Nutrition Labels on Purchases

Identifying the Effect of Shelf Nutrition Labels on Consumer Purchases, Results of a Natural Experiment and Consumer Survey

• Status: Completed
• Phase: —
• Study type: Observational
• Enrollment: 665 (actual)
• Sponsor: University of Georgia · Academic / Other
• Sex: All
• Age: 18 Years – 100 Years
• Healthy volunteers: Accepted

Summary

NuVal® shelf nutrition labels rate the nutritional quality of foods on a scale of 1 (worst) to 100 (best). In 2014, NuVal updated their nutrient profiling system which changed the NuVal score on many foods. The investigators took advantage of this "natural experiment" to assess the extent to which a change in the NuVal score at a grocery chain influenced yogurt purchases, a category with a wide range of more and less healthy alternatives. The investigators supplemented the retail scanner data with a survey of consumers in stores using NuVal labels to obtain their experience with the labels and the extent to which they state it influences their purchases.

Conditions

• Obesity

Timeline

• Start date: 2016-06-04
• Primary completion: 2016-06-29
• Completion: 2017-08-31
• First posted: 2018-01-04
• Last updated: 2025-01-08