NCT03290118

The Efficacy of Front-of-package Labelling Schemes: an Experimental Study

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 2,008 (actual)
• Sponsor: University of Toronto · Academic / Other
• Sex: All
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

This is an online study that aims to test the effectiveness of Interpretative Nutrition Rating Systems (INRS) such as the Health Star Rating System (HSR or Star System), traffic light system and warning labels (high sodium, saturated fat and sugar) proposed by Health Canada. The study will incorporate the use of a Smartphone application (app), FoodFlip®, to help educate consumers on each INRS prior to their exposure on food packages.

Conditions

• Diet Modification
• Cardiovascular Diseases
• Nutrition

Interventions

Type	Name	Description
OTHER	Nutrition Rating System - Traffic Light	Behavioural: Nutrition Rating Systems (shown on the online survey and the mobile app) provide consumers with an interpretation of the healthfulness of a food or beverage, by indicating the levels (low=green, moderate=amber, high=red) of sodium, saturated fat and sugar in a product based on modified Food Standards Australia New Zealand (FSANZ) criteria.
OTHER	Nutrition Rating System - Health Star	Behavioural: Nutrition Rating Systems (shown on the online survey and the mobile app) provide consumers with an interpretation of the healthfulness of a food or beverage product by indicating the number of stars awarded to a product, from 0.5 to 5 stars, based on modified Food Standards Australia New Zealand (FSANZ) nutrient profiling criteria.
OTHER	Nutrition Rating System - Warning Label	Behavioural: Nutrition Rating Systems (shown on the online survey and the mobile app) provide consumers with an interpretation of the healthfulness of a food or beverage product by indicating with a warning label products that are "high" in sodium, saturated fat and sugar, based on a percent daily value (%DV) greater than 15% for individual products and 30% for combination dishes.
DEVICE	Smartphone application FoodFlip Device®	This is embedded within each condition to inform and educate consumers about the labelling condition/intervention to which they are randomized. All participants are assigned to an app task to view 20 products and see the 'rating' these products would get according to their condition.

Timeline

• Start date: 2017-09-20
• Primary completion: 2017-10-09
• Completion: 2017-10-09
• First posted: 2017-09-21
• Last updated: 2018-10-04

Locations

1 site across 1 country: Canada