NCT02697396

Trial of a Social Marketing Campaign to Increase HPV Vaccination Among Mexican American Children

A Randomized Controlled Trial of a Social Marketing Campaign to Increase HPV Vaccination Among Mexican American Children

• Status: Active Not Recruiting
• Phase: —
• Study type: Observational
• Enrollment: 181 (actual)
• Sponsor: Memorial Sloan Kettering Cancer Center · Academic / Other
• Sex: All
• Age: 21 Years
• Healthy volunteers: Accepted

Summary

This project aims to raise awareness and improve HPV vaccination rates among children of Mexican American parents through the implementation of a tailored social marketing campaign which includes text messaging reminders.

Detailed description

This randomized controlled trial (RCT) will assess a social marketing campaign on HPV vaccination with and without a text messaging reminder system targeting Mexican Americans in a community-based setting, at the Ventanilla De Salud (Health Window, VDS) program and the Consulate on Wheels-Ventanilla De Salud Movil (Mobile Health Window, VDS on wheels) program of the Mexican Consulate. Investigators plan on recruiting 200 Mexican American parents of children ages 9 through 17. Every VDS attendee eligible for the study and who is willing to consent to participate will be invited to the study. Consenting participants will be randomized to either a follow-up reminder text messaging system or to the group which will not receive the text messaging reminders. All participants, regardless of text messaging arm, will evaluate the campaign and investigators will assess adherence to the HPV vaccine for the total sample.

Conditions

• HPV Vaccination

Interventions

Type	Name	Description
BEHAVIORAL	Assessments	All participants, after consent, will be asked to complete the study contact form and then complete a baseline assessment with the RSA. This baseline assessment will take approximately 5 minutes.
OTHER	Text Message Reminder	Participants randomly assigned to the text messaging group will receive a text message reminding them of their child's vaccination eligibility once a week, starting one week after exposure to the social marketing campaign and time of consent.
OTHER	No Text Messaging	Participants in this arm will receive no additional vaccination reminders.

Timeline

• Start date: 2016-02-01
• Primary completion: 2027-02-01
• Completion: 2027-02-01
• First posted: 2016-03-03
• Last updated: 2026-03-04

Locations

1 site across 1 country: United States