NCT02676102

RCT Comparing Tailored Versus Targeted Organ Donation Video Education

Community Based Research to Improve Organ Donor Registration Among Black Men - Aim 2 Randomized Trial Comparing Tailored Versus Targeted Videos.

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 1,440 (actual)
• Sponsor: NYU Langone Health · Academic / Other
• Sex: Male
• Age: 18 Years
• Healthy volunteers: Accepted

Summary

The primary purpose of this 3-phase mixed methods design study is to investigate how presenting content at varying levels of audience specificity (generic, targeted, and tailored) influences organ donor registration behavior among black men using video-based educational programming produced and distributed in partnership with our network of Black Owned Barbershops (BOBs). Investigators have completed a development phase using digital video interviewing to both derive and provide culturally specific content for the videos. This phase of this investigation is a 3 arm randomized control trial (RCT) phase, in which customers will be randomized to receive the generic, targeted, or tailored video programming delivered with iPads, after which an immediate organ donation opportunity will be offered through registration online or with a mailed in application. The final phase of this investigation will be a failure analysis whereby we will interview a subset of participants who registered or failed to register one month after their educational session to ascertain how the programming impacted their decision (Aim 3 - the subject of a future IRB application).

Conditions

• Organ Transplants

Interventions

Type	Name	Description
BEHAVIORAL	Control Group	Generic Video about organ donation
BEHAVIORAL	Targeted Intervention	an educational video produced in partnership with the community of black men including customers, employees, and owners of BOBs. Video production was informed by entertainment education models and produced with experts including an Academy Award winning filmmaker.
BEHAVIORAL	Tailored Intervention	Videos with content individualized to participant's pre-intervention Organ Donation Belief Index (ODBI).

Timeline

• Start date: 2015-02-01
• Primary completion: 2018-03-01
• Completion: 2018-03-01
• First posted: 2016-02-08
• Last updated: 2018-05-15

Locations

1 site across 1 country: United States