NCT02660671

Behavioral Economic Approaches to Increase Colorectal Cancer Screening

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 2,250 (actual)
• Sponsor: University of Pennsylvania · Academic / Other
• Sex: All
• Age: 50 Years – 64 Years
• Healthy volunteers: Not accepted

Summary

This is an RCT aimed at testing different population-based approaches to increasing colorectal cancer screening through email outreach, including usual email communication, active choice, and active choice + financial incentive.

Detailed description

This is an RCT aimed at testing different population-based approaches to increasing colorectal cancer screening. The investigators will randomize a cohort of employees between the ages of 50-64 to 3 arms of email communications: a.) Usual email communication; b.) Active choice- usual care + the ability to pre-commit directly through a web form; c.) Financial incentive- usual care + active choice + financial incentive for completion.

Conditions

• Cancer of the Colon

Interventions

Type	Name	Description
BEHAVIORAL	Email outreach	Subjects will receive an email describing the importance of colorectal cancer screening and that s/he has been selected to participate in this VIP concierge service.
BEHAVIORAL	Active choice	S/he will receive the ability to pre-commit and choose from 3 different appointment slots by clicking directly on the email.
BEHAVIORAL	Financial incentive	The participant will receive the offering of $100 if s/he follows through with screening colonoscopy.

Timeline

• Start date: 2016-01-01
• Primary completion: 2016-08-01
• Completion: 2016-09-01
• First posted: 2016-01-21
• Last updated: 2017-05-05