NCT02646059

The Effective Ways of Recruiting Lapsed Blood Donors: a Stratified Randomized Pilot Study

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 1,188 (actual)
• Sponsor: Guangzhou Blood Center · Other Government
• Sex: All
• Age: 18 Years – 50 Years
• Healthy volunteers: Not accepted

Summary

Blood donor recruitment is an important issue in every country, since the blood supply pressure become more and more intense. Donor retention is even more important, because it is easier to recruit an old customers than a new one. Therefore, figuring the most effective ways of recruiting lapsed blood donors and understanding the reasons of not donating blood again is critical and vital for the development of blood donation.

Conditions

• Blood Donor

Interventions

Type	Name	Description
OTHER	Text message	Text messages would be sent via the messaging platform of Guangzhou Blood Center. The feedback of sending status (received, failed to receive, or unknown) would be marked on every number. Four to six months follow-up, blood donation rate would be checked.
OTHER	Telephone	Status (response, no answer, line issue, wrong number or refused to be interviewed) of every donor in this groups would be marked. Four to six months follow-up, blood donation rate would be checked.

Timeline

• Start date: 2015-11-01
• Primary completion: 2016-03-01
• Completion: 2016-06-01
• First posted: 2016-01-05
• Last updated: 2017-08-01

Locations

1 site across 1 country: China