NCT02053844

Analyzing the Impact of the Now iKnow Health Care Price Transparency Tool

• Status: Completed
• Phase: N/A
• Study type: Interventional
• Enrollment: 81,000 (actual)
• Sponsor: Alison Galbraith · Academic / Other
• Sex: All
• Age: —
• Healthy volunteers: Not accepted

Summary

This project aims to assess the impact of a web-based health care cost and quality tool that is being implemented by a health plan for its members. The study will focus on members working for medium to large employers that have more than 90% of employees enrolled in deductible and tiered network health plans. The study will use an interrupted time series (ITS) design that includes random allocation of half of these employers to a study arm that will receive enhanced promotion of the tool and a $500 lottery incentive for its use in order to increase take-up. With these two study groups (a "high-dose" group receiving enhanced promotion and a lottery, and a "low-dose" group receiving routine promotion of the tool), the study will be able to evaluate whether access to a price transparency tool leads to reduced costs and more value-driven member behavior, and whether extra promotion increases take-up. Members in the high-dose group who use the tool will be eligible to enter a monthly lottery to win a $500 prize during the 12-month intervention period. In addition to the lottery, employers in the high-dose group will receive additional promotional strategies such as a mailing and messages through the plan's member web portal to promote the tool and the lottery, and e-mails and flyers for employers to promote the tool and lottery to employees. The aims of this project are to: 1) examine take-up of the tool and factors that predict take-up; and 2) to examine the impact of the tool on total and out-of-pocket health care costs and utilization

Conditions

• no Specific Condition Targeted
• Use of a Price Transparency Tool

Interventions

Type	Name	Description
OTHER	lottery for tool users to win a $500 prize	Intervention group is eligible to enter a monthly lottery to win a $500 gift card if they use the tool each month.
OTHER	enhanced promotion of the tool to employers and members	Intervention group also receives extra promotion of the tool through mailings, employer outreach, and automated phone calls

Timeline

• Start date: 2014-08-01
• Primary completion: 2015-12-01
• Completion: 2015-12-01
• First posted: 2014-02-04
• Last updated: 2016-08-19

Locations

1 site across 1 country: United States