NCT01932840

Attitudes and Understanding of Plant Sterol Claims on Food Labels

• Status: Completed
• Phase: —
• Study type: Observational
• Enrollment: 1,017 (actual)
• Sponsor: University of Toronto · Academic / Other
• Sex: All
• Age: 20 Years – 69 Years
• Healthy volunteers: Accepted

Summary

Daily consumption of plant sterols have been demonstrated to lower blood cholesterol. The Canadian government has recently allowed plant sterols to be added to certain foods and has also approved a disease risk reduction claim to be allowed on products containing plant sterols. However, it is unknown how Canadian consumers respond to plant sterol claims. The objective of this study was to evaluate the attitudes and understanding of different types of plant sterol claims on food labels

Conditions

• General Population
• Consumer Research

Interventions

Type	Name	Description
BEHAVIORAL	Mock package questionnaire	Within a online questionnaire we exposed participants randomly to 4 mock margarine packages differing only by the claim it carried and asked participants to answer several questions on attitudes and understanding after each mock package.

Timeline

• Start date: 2011-09-01
• Primary completion: 2011-10-01
• Completion: 2011-10-01
• First posted: 2013-08-30
• Last updated: 2013-08-30

Locations

1 site across 1 country: Canada