NCT01932827

Attidutes and Understanding of Oat Fibre Claims on Food Labels

• Status: Completed
• Phase: —
• Study type: Observational
• Enrollment: 1,002 (actual)
• Sponsor: University of Toronto · Academic / Other
• Sex: All
• Age: 20 Years – 69 Years
• Healthy volunteers: Accepted

Summary

Oat fibre consumption has been shown to lower blood cholesterol, which is advantageous for heart health. Oat and fibre claims on food labels should help people find heart healthy food choices; however consumer attitudes and understanding of such claims are unknown. The objective of this study was to evaluate the attitudes and understanding to different types of permitted oat fibre claims.

Conditions

• Consumer Research
• General Population

Interventions

Type	Name	Description
BEHAVIORAL	Mock Package Questionnaire	Within a online questionnaire we exposed participants randomly to 4 mock cereal packages differing only by the nutrition claim it carried and asked participants to answer several questions on attitudes and understanding after each mock package.

Timeline

• Start date: 2011-09-01
• Primary completion: 2011-10-01
• Completion: 2011-10-01
• First posted: 2013-08-30
• Last updated: 2013-08-30

Locations

1 site across 1 country: Canada