NCT01421108

The Effectiveness of Gain- Versus Loss-framed Health Messages to Improve Oral Health Among Iranian Adolescents

The Effectiveness of Gain- Versus Loss-framed Health Messages to Improve Oral Health Among Iranian Adolescents:A Randomized Controlled Trial

• Status: Completed
• Phase: Phase 2
• Study type: Interventional
• Enrollment: 372 (actual)
• Sponsor: Qazvin University Of Medical Sciences · Academic / Other
• Sex: All
• Age: 14 Years – 19 Years
• Healthy volunteers: Accepted

Summary

This study explores the effectiveness of message framing, loss-framed vs. gain-framed messages on oral health in Iran.

Detailed description

This is a study to explore the impact of two pamphlets with gain-framed and loss-framed messages on brushing and flossing attitudes, intentions , behaviors and clinical characteristics among a sample of adolescent students.

Conditions

• Health Behavior

Interventions

Type	Name	Description
BEHAVIORAL	Framing (Gain-framed messages)	The adolescents will randomly assign to three groups: gain-framed message and loss- framed message. Each group of adolescents will read the respective pamphlets with the exception of the control group. The gain-framed pamphlet contains six positive messages with three related full-color images(6.1 X 4.5). The gain-framed pamphlet, entitled The Benefits of good oral hygiene", emphasizes the benefits of brushing, and flossing.
BEHAVIORAL	Framing (Loss-framed messages)	The adolescents will randomly assign to three groups: gain-framed message , loss- framed message and a control group. Each group of adolescents will read the respective pamphlets with the exception of the control group. The loss-framed pamphlet contains six negative messages with three related full-color images (6.1 X 4.5). The loss-framed pamphlet, entitled The disadvantages of poor oral hygiene, emphasizes the costs of not brushing and flossing.

Timeline

• Start date: 2011-07-01
• Primary completion: 2012-02-01
• Completion: 2012-02-01
• First posted: 2011-08-22
• Last updated: 2012-03-06

Locations

1 site across 1 country: Iran